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Superba2™ krill oil is a highly concentrated and purified product developed on the premise that a higher omega-3 phospholipid concentration may deliver unique health benefits and can be readily integrated into cell membranes. Krill oil naturally contains high levels of phosphatidylcholine, a derivative of the essential nutrient choline which is needed for cellular membrane integrity, helping to regulate lipid metabolism,¹ promote healthy homocysteine levels and support healthy neurotransmitter synthesis and cognitive function.\u003c\/p\u003e\u003cp\u003eSwanson 100% Pure Krill Oil delivers both EPA and DHA omega-3s for complete EFA nutrition. While both fish oil and krill oil contain omega-3 fatty acids, their molecular forms are different, with fish oil in the form of triglycerides and krill oil in the form of phospholipids. The phospholipid form of krill oil allows the EPA and DHA to be taken up directly into cell membranes, dramatically enhancing bioavailability. This source of fatty acids may even promote healthier skin, as a recent study suggests that krill oil in particular may enhance skin hydration and elasticity,² which can contribute to maintaining nourished, healthy and hydrated skin. \u003c\/p\u003e\u003cp\u003e In addition, krill features antioxidant astaxanthin, which not only protects the EPA and DHA from degradation but also provides valuable free-radical protection for the body. Fatty acids such as those found in krill oil may also ease the physical and mental or emotional challenges of premenstrual syndrome (PMS). Swanson EFAs Krill Oil delivers a beneficial source of omega-3 nutrition for cardiovascular support, mental health maintenance and long-term skin and organ wellness.\u003c\/p\u003e\u003cp\u003eKrill oil is among nature’s best sources of omega-3 essential fatty acids, but not all krill oil supplements are created equal. When our team of experts discovered Superba2™ Krill Oil from Aker Biomarine Antarctic AS, we immediately recognized its high-quality bioavailability set it apart from the rest. But we also chose Superba2 Krill Oil because it was the environmentally responsible choice. Derived from wild-caught and sustainably sourced krill, Eco-Harvesting® techniques protect the ocean and its delicate ecosystems, putting them at the forefront of environmentally sound and sustainable fishing practices. Superba2 krill oil is made with patented Flexitech™ technology which helps remove unwanted salts and other impurities to produce a high-quality product with improved smell and taste.\u003c\/p\u003e\u003cp\u003e1) Mödinger, Y., Schön, C., Wilhelm, M., \u0026amp; Hals, P. A. (2019). Nutrients, 11(10), 2548.\u003c\/p\u003e\u003cp\u003e2) Handeland K, et al. J. Cosmet. 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A member of the B vitamin complex, biotin has a vast number of vital functions within the human body. But what it’s best known for are the roles it plays in cellular energy production and tissue maintenance, which have made biotin supplements a favorite among competitive athletes and beauty queens alike. But the fact is, just about anyone can benefit from a daily biotin boost.\u003c\/p\u003e\u003cp\u003eBiotin is often called “the beauty nutrient” because of the fundamental nutritional support it provides for healthy hair, skin and nails. In fact, many European nutritionists refer to biotin as “vitamin H,” in reference to “Haar and Haut,” the German words for hair and skin, and you’ll find biotin in many hair and skincare products. Among nutrition-conscious beauticians, supplemental biotin is viewed as practically indispensable for maintaining strong, thick nails and lustrous hair with excellent body. 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